LEGO® Books China Project

Singing Grass is delighted to be the exclusive advisor for the LEGO® Books China Project in 2020, working with the team to explore and develop business opportunities in China and build Chinese partnerships.

As a fully integrated marketing and business consultancy, Singing Grass developed a comprehensive report on the Chinese content market, conducted a comparison study on the brand in China and consumer trends focused on children and edutainment, supporting the team to assess stories that resonate with the local Chinese audience, reflecting the brand’s vision and building a range of key publishing and cross-media partnerships.

Singing Grass is proud to support LEGO® Books China Project with its unique China in-depth knowledge and understanding of the fast-moving environment, advise on the China development strategy, and provide strategic support to position the brand for success.