South Morning China Post — Insights — Singing Grass Communications

Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.

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Jul 1

Jul 1 China’s millennials and Gen Z are now looking beyond luxury brands in favour of lasting, meaningful experiences | South China Morning Post

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According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.