Insights — Singing Grass Communications

May 28

May 28 Viral Learning 2021: Chinese Figures On The World Stage (Part 2 of 3)

In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.

May 27

May 27 Viral Learning 2021 : Education is in China's DNA (Part 3 of 3)

Guest User

Viral Learning

In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, have identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.

May 27

May 27 Viral Learning 2021: Post-Covid Counseling - Wellbeing in China (Part 1 of 3)

Guest User

Viral Learning

In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.

Feb 1

Feb 1 China’s New Conscious Consumer - Case Study: the Growth of Electric Cars in China

Guest User

Case Study, Viral Learning

Next year, around 40% of Tesla’s sales could come from China, followed by Europe, then America. China’s conscious consumers have bolstered the success of Tesla and other companies making electric vehicle.

We wrote a short case study to explain the conscious consumer’s influence on the electric vehicle market.

Jan 26

Jan 26 China’s New Conscious Consumer - Part 1

Guest User

Viral Learning

Pressure from the pandemic has accelerated certain trends in China for consumer behaviour. In the Financial Times Ranking of 2020's Top Performing Companies, China ranked number one with 36 featured. These companies benefited by appealing to a new segment we nicknamed 'conscious consumers'.

May 26

May 26 How China's livestreaming boom is revolutionising sales

Alicia Liu

Viral Learning

Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?

May 10

May 10 Viral Learning: Edutainment is the New Entertainment

Guest User

Viral Learning

China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.

Mar 16

Mar 16 Viral Learning: Covid-19 has reshaped the educational landscape of China

Guest User

Viral Learning

China has been in the news constantly in recent weeks due to Covid-19. At Singing Grass, we have been in daily contact with our families, friends, colleagues and clients in China, witnessing at first hand their resilience in adapting to a different way of living as a result of the virus. Many aspects of daily life have been affected by the quarantine, with people rapidly adjusting their habits to a changing social and commercial landscape.