Insights — Singing Grass Communications

Oct 20

Oct 20 Hachette Children’s Group and CITIC Publishing Group announce new strategic partnership Science Pop!

UK Hachette Children’s Group has joined forces with leading Chinese publisher CITIC Publishing Group to create Science Pop!, an exciting new range of popular science information books for children aged 5-12 years.

HCG’s educational imprints Franklin Watts and Wayland will create, in consultation with CITIC, a range of 150 titles covering a wide range of science-based topics, from Coding to Genetics. The collection will be introduced to the Chinese market under the brand name of Science Pop! and will be published over 5 years between 2021 – 2025, starting with 60 titles in 2021/2022 in a unique, ground-breaking deal.

Sep 13

Sep 13 Phoenix Publishing & Media named top of China publisher rankings

Cassie Lin

Media

Phoenix Publishing & Media named top Chinese publisher in influential research report. Phoenix Publishing & Media Inc, with its turnover in 2020 RMB 12.135 billion and the total profit of RMB 1.613 billion yuan, a year-on-year increase of 12.27%, is ranked No.1, followed by China South Publishing & Media Group Co., Ltd.

Jul 1

Jul 1 China’s millennials and Gen Z are now looking beyond luxury brands in favour of lasting, meaningful experiences | South China Morning Post

Guest User

Media

According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.

May 31

May 31 How Social Media Marketing Affects Your Business Growth In Foreign Countries | HSBC Business

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Media

Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.

May 6

May 6 Children's Media Conference: China Connect 2021

Guest User

Media

"Education is in China's DNA and there is a real hunger for new content." Alicia Liu from Singing Grass shared her thoughts in the CMC’s China Connect Webinar on what China is looking for from international co-production with producers from Tencent, iQiyi and Shanghai Media Group.

Dec 2

Dec 2 74% Of Elite Chinese Consumers Prioritise Making A Positive Impact Over Materialism | Green Queen

Guest User

Media

The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”