Inside China’s Publishing Boom: Guest Lecture at City, University of London

Singing Grass founder Alicia Liu was invited to give a guest lecture for MA in Publishing students at City, University of London about the dynamic and evolving Chinese publishing market.

From the explosive growth of social media bookselling to the influence of livestreaming and the surging demand for children’s books, Alicia highlighted the unique trends shaping the world’s second-largest publishing industry. With 885 million digital consumers and a landscape transformed by technological innovation and cultural shifts, the lecture underscored why understanding China is essential for the next generation of global publishers.