Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All by Alicia Liu
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
China’s millennial generation is exercising a growing influence in the heart of London; from tourists to students and business, they are seeking a deeper and more meaningful engagement with the capital. Alicia Liu profiles this new generation of Chinese making their way into the world.
A new group of entrepreneurs is changing the face of business in China. They’re different — both to the western start up crew and the older generation of corporate managers in China.
According to data from the UN. China’s millennials are key to this expansion. What channels should you use to get on the same wavelength? Alicia Liu reveals the new rules for dealing with China’s future business leaders.
China marketing consultancy Singing Grass Communications is delighted to partner with Circus Street, a digital training company, to produce a series of “Social in China” online video lessons about using social media in China to market and sell online.
I have always had a fascination with Shanghai, the dream-like city where East meets West, and old meets the new. My grandfather, Qiusi Dong, translated Charles Dickens’ David Copperfield into Chinese when he lived in Shanghai in the 1930s. For me it’s one of the few places that could bridge China and the West, and where new ideas are born.
