Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged China
China may be complex, but connecting is the way forward in business.
As 2020 draws to a close, Singing Grass was privileged to take part in the Pros Winter series, a platform for showcasing cultural diversity in marketing communications, in partnership with Google. Our MD Alicia Liu spoke about relations with China as part of a panel discussion on Sinophobia and its impact on brands and consumers.
Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass 2020 online series. This is the second part of our two part snapshots of the Masterclass and focuses on the Commercial Challenges associated with bringing brands and stories into China.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass online series. This is the first of two snapshots of the Masterclass with a focus on the The Creative Encounter - how best to adapt your stories to the local audience.
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.
China has been in the news constantly in recent weeks due to Covid-19. At Singing Grass, we have been in daily contact with our families, friends, colleagues and clients in China, witnessing at first hand their resilience in adapting to a different way of living as a result of the virus. Many aspects of daily life have been affected by the quarantine, with people rapidly adjusting their habits to a changing social and commercial landscape.
China’s millennial generation is exercising a growing influence in the heart of London; from tourists to students and business, they are seeking a deeper and more meaningful engagement with the capital. Alicia Liu profiles this new generation of Chinese making their way into the world.
According to data from the UN. China’s millennials are key to this expansion. What channels should you use to get on the same wavelength? Alicia Liu reveals the new rules for dealing with China’s future business leaders.
Understanding the values and behaviours of 200 million people in China age 18 - 34 all moving into their prime spending years will be key for companies to forecast marketing strategies
