Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, have identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
"Education is in China's DNA and there is a real hunger for new content." Alicia Liu from Singing Grass shared her thoughts in the CMC’s China Connect Webinar on what China is looking for from international co-production with producers from Tencent, iQiyi and Shanghai Media Group.
Next year, around 40% of Tesla’s sales could come from China, followed by Europe, then America. China’s conscious consumers have bolstered the success of Tesla and other companies making electric vehicle.
We wrote a short case study to explain the conscious consumer’s influence on the electric vehicle market.
Pressure from the pandemic has accelerated certain trends in China for consumer behaviour. In the Financial Times Ranking of 2020's Top Performing Companies, China ranked number one with 36 featured. These companies benefited by appealing to a new segment we nicknamed 'conscious consumers'.
China may be complex, but connecting is the way forward in business.
As 2020 draws to a close, Singing Grass was privileged to take part in the Pros Winter series, a platform for showcasing cultural diversity in marketing communications, in partnership with Google. Our MD Alicia Liu spoke about relations with China as part of a panel discussion on Sinophobia and its impact on brands and consumers.
Singing Grass is delighted to be the exclusive advisor for the LEGO® Books China Project in 2020, working with the team to explore and develop business opportunities in China and build Chinese partnerships.
The past is prologue; tomorrow is online! Alibaba's massive Singles' Day promotion marks a significant shift to digital trading in China. Alicia Liu shares her insights on the logistical feat and market shift with China's recovery is now gaining momentum on @BookBrunch News - International
