Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
We have a unique understanding of UK luxury and heritage brands and help develop targeted China marketing and business development strategies.
We manage the China destination marketing strategy and VIP relations, with a variety of bespoke high end events such as a craftsmanship showcase in Shanghai, opened by HRH Prince William. Our work has resulted in the acquisition of new clients and improved customer engagement.
We have helped the brand to build genuine friendships with key influencers in China through an international marketing campaign involving David Beckham OBE, and a series of VIP launches, parties and events both in the UK and in China.
We handle a fully-integrated China market communications strategy which includes digital marketing, social media, and a series of international awards, launches, business and media events.