🌱 Singing Grass Insights | China children’s market

🌱 Singing Grass Insights | China children’s market

Alicia Liu
Research

At Singing Grass, we continue to monitor key trends shaping the Chinese publishing landscape. One striking insight from 2024:

 

📚 Singing Grass Insights

"In 2024, the top 1% of books accounted for 57% of total list price sales in China's children's book market."

 

👉The influence of top-selling titles continues to grow. The top 1%—comprising 3,380 titles—achieved an average sales volume of 66,972 copies, collectively contributing 57% of total list price sales. This marks an 8.17% increase from 48.77% in 2021.

 

👉Additionally, the top 100 bestsellers accounted for 13.06% of sales—up from 8.21% three years ago.

 

(Source: China Publishers Magazine)

 

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