Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.

Get In Touch

Apr 14

Apr 14 🌱 Singing Grass Insights | Growing demand for mental wellbeing

Alicia Liu

Research

⭐️ 43% of China’s top 100 nonfiction bestsellers are self-help titles.

This growing trend reflects a rising appetite among Chinese readers for personal development, wellness, and practical life strategies. From emotional resilience to productivity hacks, self-help continues to dominate the nonfiction landscape.

#SingingGrassInsights #ChinaPublishing #NonfictionTrends #SelfHelp #BookMarket #PublishingInsights #ReadingChina

Apr 14 🌱 Singing Grass Insights | Growing demand for mental wellbeing

Apr 14 🌱 Singing Grass Insights | World Book Day in China

Apr 11 🌱 Singing Grass Insights | China children’s market