🌱 Singing Grass Insights | China Children’s Market: Brand-Led, IP-Driven, Digitally-Extended

🌱 Singing Grass Insights | China Children’s Market: Brand-Led, IP-Driven, Digitally-Extended

Alicia Liu
Research

Fresh from the 2025 Beijing International Book Fair(BIBF), we observe a slow but steady recovery in China’s children’s market, as noted by Teri Tan in Publishers Weekly:

 

However, the landscape has shifted significantly. As presented today at the China Children's Annual Conference by OpenBook:

 

👉International authors struggle with online traffic-led sales, requiring more tailored local strategies.

👉IP gold rush continues—strong brands are now essential to success in China! Publishers focus on brand-led content, enabling diversified monetisation models: digital formats, educational services, in-person activities, reading pens, and creative merchandise.

👉To succeed, children's content must now be built with multi-platform, multi-product strategies from the start.

 

#SingingGrassInsights #ChinaPublishing #ChildrensBooks #PublishingTrends #BookBusiness

 

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