Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
Emotional Economy: Reverse Cultural Flow is Reshaping Global Consumer Culture. At Singing Grass we are exploring how this reverse cultural flow will impact publishing, licensing, brand building and cross-market collaboration — and what organisations need to understand to respond meaningfully.
Livestreams and billboards - how China’s Ian McEwan captured a generation. If you want to understand the future of literary marketing, look East, says Alicia Liu
Three of China’s fastest-rising billionaires in 2025 come from toys, tea and tech - not property.
As part of Singing Grass’s ongoing efforts to foster international publishing exchange, we curated a training programme for a Chinese academic publishing delegation to visit three key institutions in Paris — Syndicat national de l’édition (SNE), Editis Publishing Group, and KEDGE Business School.
In China, a feminist revivial is reshaping the literary landscape, led not by menifestos, but but memoirs, essays and literary classics being rediscovered and reinterpreted by a new generation. Ahead of Beijing International Book Fair, Alicia Liu of Singing Grass examines some striking publishing success stories in China
Singing Grass recently curated a series of UK–Ireland Academic Publishers networking and collaboration events as part of a long-term initiative supporting Chinese academic publishing delegations since 2024.
As part of our ongoing work to champion Chinese literature on the global stage, Singing Grass curated a landmark event at this year’s London Book Fair featuring Liu Zhenyun, celebrated author and Reading Ambassador for Beijing International Book Fair.
